The holding of Sowash Italia is Iniziativa Centro Sud S.r.l., a company acting as firm consulting and in the sector of industry and real estate investments since 1992. Activity Field of Sowash Italia is the sector of dental hygiene and specifically the sector of Hydro-Jets. Sowash Italia presents itself with a Hydro-jet without batteries and/or electricity, with a special connection directly to the tap. In addition, Sowash is equipped with an automatic water pressure control and allows an optimal use with complete safety, levelling it use the use to the common Hydro-Jets on the market, but with better characteristics and advantageous purchase prices. The activity sector in which Sowash intends to act is in general that one of oral care. Inner this division, Sowash intends to move in a specific niche segment which is the one of the Hydro-Jets. This specific sector is currently controlled by two giants on the mass market. Both producers can’t be considered real competitors since they produce exclusively electrical tools for the oral care. In fact Sowash places itself on the market with a new item for dental hygiene: the Hydro-Jet for oral care working without any kind of power supply. This absolutely innovative characteristic cuts out for Sowash a new market niche which will allow to develop a business even with a presence of strong brand leader.

Registration date: Oct 3, 2005